Style & Shopping

The Art of Gifting

How Pinwheel Gift Co. creates perfect presents.

TWO YEARS AGO, Jamie Lindemann and Natalie Beaver were hunting for a holiday gift for a mutual group of girlfriends, but having a hard time finding a gift basket that played on their East Coast friends’ recent Colorado visit. They were pressed for time and wanted something beyond nuts, jerky and Colorado T-shirts. “We were disappointed in what was out there,” Lindemann says. “We thought, ‘we could put together a better gift box than this.’”

Soon after, they left their high-stress, fast-paced research and development positions at a pharmaceutical biotech company to build Pinwheel Gift Co., a premium online gift company. The successful start-up offers shoppers pre-selected packages or build-your-own baskets. Clients shop by occasion or recipient—Pinwheel’s thoughtful boxes target everyone from new moms to new homeowners—or box sizes petite to plentiful.

Today, working out of Lindemann’s Fort Collins basement, they’re sourcing local artists to curate made-in-Colorado gift boxes. They’re fashioning personality-driven packages for gardeners, journalers, travelers and more. There’s even a compilation dubbed “You Got This,” containing encouraging sentiments, an inspiration bracelet, stainles- steel tumbler and an air plant in a custom clay pot by Fort Collins’ Kaley Alie Art.

Repeat clients are catching on to this form of effortless gift giving (Pinwheel handles all packaging and shipping) and realtors are customizing closing gifts for homebuyers. In turn, homebuyers are returning to curate holiday and birthday gifts. And so the joyful pinwheel spins.

     “We take so much pride in picking out the perfect elements for your gift box, we truly get goosebumps,” Beaver says.

It’s an Art

The secret to selecting an unforgettable gift:

Be original. Go outside the receiver’s box of interests and maybe introduce something new.

Or, dig a little. Get on your giftee’s Pinterest page. Buy things they have pinned.

Presentation is everything. Let them know you put a lot of thought into it with gorgeous packaging and a handwritten note.

Gift what you love. If it’s for your best friend and you absolutely adore it, chances are they’re going to adore it as well.

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