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About Us

On a winter day in 2010, magazine veterans Amy McCraken and Cara McDonald were pushing through a deadline, eating too many mixed nuts and talking about the lack of solid storytelling in Colorado’s growing communities.

Cara’s literary contacts in FoCo lamented the dearth of good local reading and outlets for their work, and Amy, on yet another trip with her accident-prone thoroughbred to CSU’s veterinary hospital, picked through the racks and stacks and saw an opportunity to create a publication worthy of the growth, creativity and innovation happening in Northern Colorado.

That spring we launched Fort Collins Magazine, which has become Northern Colorado’s premier general interest publication. We reach an audience of more than 40,000 recipients each quarter with an annual readership of over 640,000.

What sets us apart is we roll like the big guys, but in a small market. Our local writers also contribute to Outside, The New York Times, Backpacker, Orion, The Sun, The Washington Post, 5280, and other well-respected publications. We adhere to standards of editorial integrity, separating editorial from advertiser influence, as set forth by the American Society of Magazine Editors. And unlike most smaller market magazines, we provide readers with a mix of long-form nonfiction, lively lifestyle coverage, in-depth service journalism, and literary essays, columns, and profiles. Readers tell us they read us cover to cover—and often more than once. And that’s what drives us to do what we do.